RESTAURANT CONCEPT & BRANDING
When a space opened up in West Edmonton Mall, a nearby restaurant wanted to create a new sports-themed restaurant. I was assigned to develop this concept from start to finish, a concept that would be unique and promote three main features: burgers, beer, and sports. Although many sports bars focus on beer selection and food quality, no one else in Edmonton was using fandom as their primary message.
The restaurant’s name came from an idea familiar to sports fans: the first round of a fantasy draft, the first round of playoffs, even the first round of drinks for the evening. The logo is a clean circle, which allowed me to create multiple applications that incorporated sporting equipment and great-looking food photography (accompanied by appropriately athletic taglines, of course). I also rolled out the concept into posters, menus, interior decor, and a responsive website.
See my work at 1strnd.ca
