WEBSITE DESIGN

The City of Edmonton’s Residential Infill initiative promotes new housing projects as a way to stimulate aging communities. Many residents have come to associate the project with negative connotations. The City needed a unified place to explain the Infill initiative to three distinct audiences - Community, Builders and Home Buyers - while still providing a general overview about the initiative and provide news and general information regarding infill.

The site is designed to serve the three main audiences by guiding them from the home page to separate landing pages that are filled with relevant information regarding their concerns, regulations or feedback with the City. The sections are colour-coded so that individuals within a section will still know that they are in that section without the use of breadcrumbs or excessive navigation. The bright and engaging colours are used to provide a friendly and welcoming feel to the website.

See my work at cityofedmontoninfill.ca