KING'S UNIVERSITY VIEWBOOKS
The King's University has sent out viewbooks as a a touchpoint to engage with prospective students for several years. Each viewbook contains information outlining the courses, benefits of the institution, campus life, available scholarships and fees. The previous version of the viewbook was more focused on visual style than effectively communicating the benefits of choosing King's University.
The challenge presented to me was to create a visually appealing and user friendly viewbook for both the university and the Leder School of Business that showcased all of the information a prospective student would need in an easy to read and attractive format. This project also involved the creation of a supplementary colour palette to the King's blue which highlights the different areas of study throughout the book.
The final result was a thirty-eight page viewbook for the King's University and a sixteen page viewbook for the Leder School of Business. The new viewbooks are designed to a be better tool for students to explore the opportunities available to them and were distributed in the 2016 recruitment cycle.
